Literature
AdSense - 7 Keys To Empire
There's a lot of buzz around about how you can make a
quick and easy fortune using this AdSense course or that
tool or this book.
And they show you their incomes from AdSense too (though
not necessarily THIS month). Now, is it just me or is something
a little odd in all this?
Say, I'm making $5000 - no make that $15,276 a month from
AdSense on my sites. And now I'm going to sell all my secrets
on how to do that for $67 or $97 or whatever.
So what happened, did I get all bored with my filthy riches
and decide to become a philanthropist and sell stuff that
makes me 15K a month for a pittance? Or is it something
else?
Am I saying it's impossible? Certainly not. I know people
who make that more.
But a little reality. Those people don't have 5 or 6 or
50 sites. They have maybe 500 or 3000 or more. Few sites
make 20 or more a day. Very few. Average income is probably
less than a dollar a day. So with 500 sites at a dollar
a day, you've got your 15K a month.
Now the domain names cost you maybe $3500 to $4500. Then
you need hosting and somehow you've got to build the sites
and get traffic to them. There are excellent tools but
the ones that will let you do this kind of thing in a reasonably
short time are also very (very) expensive.
And you are continually dealing with sites that don't
get indexed or get de-indexed or even get banned. Traffic
today, gone tomorrow. Plus, if you're not real careful
with those tools you may get an unpleasant letter from
Google about a DMCA copyright infringement which could
cost you your AdSense account.
You can make money, you can build an empire. But it isn't
easy or quick no matter what you hear. And it really isn't
a business. It's not a long run proposition, it's not stable.
You need to keep creating more sites as older ones fail
- or you need to be smart and use those AdSense revenues
to build an enduring business.
You put up with this down to here, so here are the real
7 "secret" keys to AdSense.
1. The best performing AdSense type is the large
rectangle. This has been tested over and over.
2. The best colors are blue for the link - surfers know
that blue means click me. And darkish almost black and
grey for the text and url. No borders. The same background
as your page. Will it merge into your content? No, that's
bogus. There are maybe 4 surfers in this galaxy who can't
tell a Google ad when they see one. They are not going
to believe it's part of the text. Wake up, OK?
3. Another format which is being reported to more or
less work is the full wide banner type layout with text
ads and images directly above the links. Try it and see
if it works for you. Maybe it's a fad.
4. Keywords and related content are critical if you
want targeted ads. If you want high paying clicks you
need to target the costly keywords AND have content that
supports the keywords.
5. You need traffic interested in the ads. Which means
your traffic generation techniques have to be targeted
not scattershot. You might hear that 1% or 1.5% clickthrough
rate is OK and 3% is good. Nonsense. Really successful
people get CTRs that are often well above 30%. Even with
modest efforts you should be getting an average 6 to
15% CTR (per ad impression, not pages).
6. You have to track what you're doing and you have
to test variations in ad layout, placement, color and
related content to optimize your income. No one can tell
you how to do it except the traffic coming to your site.
If you don't test and track, you're flying blind.
7. You need to keep building new sites.
You are now a member of the AdSense Illuminati. Quite
possibly you already knew all that. So why are you looking
for something else? Really. This is all you need to start
doing it.
Probably any course or book can help you if that's what
it takes to get you moving and doing. Ultimately, no one
can really show you exactly how to do it. You're going
to have to learn the ropes and put in the time.
Like everything in life - the greatest traffic generator,
the ultimate course or the super MLM opportunity, if it
sounds too good to be true, then it is. There's no magic
bullet, no ultimate secret to buy. There's no easy, painless,
work free, certain road to riches (except, maybe, inheriting
it and that can be very hard on the heirs).
Whatever you do on the net, do it wide awake and with
your brain actually functioning. The final un-numbered
key is that a technique, a shortcut, an idea that will
make what you do easier, faster, or more profitable - one
single tiny thing - is worth more than any book or course
costs. One useable idea and you've gotten a great deal.
If you learned something you didn't know or had forgotten,
then it's worth much more than you paid. There may not
be any magic solution out there, but there are useful concepts,
techniques and ideas. You just have to see them for what
they are, and then get busy and really use them.
 
Copyright 2005 Richard Keir
Richard writes, teaches, trains and consults on business
and professional presentations and eCommerce related
matters. For more information on eCommerce sites and
eCommerce site building visit http://www.building-ecommerce-websites.com -
you can find more articles at http://www.building-ecommerce-websites.com/articles.
Source: http://www.websition.com |
