Literature
Costly Link Exchange Mistakes
and How to Avoid Them
When you are trying to promote your website, you want
to make sure that you make as few mistakes as possible.
However, there are a lot of mistakes people commit when
making link exchanges that can be costly for their websites.
Read the following ways to avoid making those costly link
exchange mistakes:
1. Avoid Long URLs
If your URL is really long and wraps to another page it
will be broken and essentially useless because people will
not be able to link to your page. As a result, make your
URL as short as possible in order to avoid this problem.
If there is no way that you can avoid this, make sure you
provide the clearest directions possible on how to cut
and paste into a browser. Just know that by doing this,
you are cutting down the percentage of people who will
be willing to jump through the necessary hoops to access
your site.
2. Only Link After You Have Been Linked to
If you link first then you might be forgotten. Don't allow
this to happen. Instead, make sure you have received your
link and notification before you link to the other website.
If you link first you might simply be forgotten and never
linked to, so this is a scenario you want to avoid at all
costs because every link is important to your website's
search engine ranking.
3. Assuming You Have Links
Do the research and know for sure whether you have links
to your web page out in cyberspace or not. Do not assume
for whatever reason that people are linking to your site
simply because they agreed to or you have a linking software
program. Instead, make sure you find out where you stand
in the search engines and how many people are linking to
you.
4. Don't Allow Redirects
If another site says that they are linking to you but
the link has something funny going on, don't allow it.
A true link should not use redirects or other sneaky tricks
designed to rob you of the link's benefit.
Follow these above suggestions to avoid some very common
link exchanges pitfalls. Everyone on the Internet is not
interested in helping you further your business, but rather
in furthering their own. Because of this fact, you have
to make sure that your links are being placed in cyberspace
and pointing back to you rather than other websites.
    
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Source: http://www.websition.com/ |